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Your company’s operating system—goals, cadence, dashboards, and decision hygiene in one rhythm.
Diagnose → Design → Deploy → Drive (with TRUTH Loop telemetry).
KPI tree; dashboard pack; meeting templates (weekly, monthly, board); decision log; risk register; owner map.
 2 weeks for baseline, 6–8 weeks to institutionalize.
Commit‑hit rate; decision latency; forecast accuracy; meeting hours saved.
Turn data into compounding decisions.
Event map; weekly review agenda; experiment log; guardrail metrics; “hardened” SOP update.
2 weeks.
Experiment win rate; time from insight→decision→deployment.
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A crisp ICP that attracts ideal buyers and filters out noise.
Data audit → cohort clustering → Lighthouse accounts → negative ICP → scoring & routing.
ICP narrative; lighthouse list; disqualifiers; routing rules; scorecard; messaging cues.
2–3 weeks.
Reply rate; Stage‑1 acceptance; win rate vs. non‑ICP; CAC payback.
A grid to stack acquisition, activation, expansion, and renewal plays across channels.
Map plays by segment Ă— motion Ă— channel; assign owners; set TRUTH metrics; run reviews.
Lattice board; play definitions; quarterly priority set; instrumentation plan.
3 weeks.
Pipeline mix; activation rate; NRR; channel CAC.
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Multi‑headed automations that reduce toil without breaking trust.
Trigger design → human‑in‑the‑loop gates → exception handling → audit.
Flow diagrams; orchestration scripts; QA gates; exception queue; audit log.
3–6 weeks depending on scope.
Manual touches removed; SLA adherence; error rate; CSAT.
Pricing and packaging that feel fair and grow ARPU.
Value drivers × usage telemetry × willingness to pay → fences, tiers, and annual uplift path.
Price grid; calculator; migration plan; comms kit; in‑product nudges.
3 weeks.
ARPU; win rate; downgrade rate; gross margin.
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Pre‑handle objections with evidence so deals move faster.
Top 7 objections → mapped evidence (security, ROI, switching) → snippets → pre‑read → macros.
Evidence bank; security pack; ROI calculator; snippet library; CRM macros; pre‑read deck.
10–14 days.
Stage regression; cycle time; security approval time; win rate.
A monthly brief that turns noise into decisions.
Auto‑pull KPIs → narrative summary → decisions/risks → owner actions → follow‑through check.
 6‑slide board pack; decision log; risk register; owner calendar; briefing bot (optional).
2 weeks.
Decision latency; plan adherence; risk burndown; board meeting duration.
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Real-world tech, real GTM—the systems we deploy in the wild.
