Not vanity metrics. Business results.
Win rate in 90 days
Demo-to-close in two quarters
Hours/year returned
Needed to scale GTM in North America while maintaining operational efficiency.
Sharpened positioning, built repeatable partner plays, and established clear sales motion
Successfully scaled North American operations, leading to acquisition.
“A sharp operator. Calm, direct, outcome-driven."
— Declan Kennedy, CEO
Complex partner strategy needed clarity and faster decision-making.
Clarified partner priorities, simplified the strategy, and unblocked internal alignment.
Accelerated rollout of major initiative with clear partner criteria.
"Clarified the partner strategy behind a major initiative.
— Kristo Ovaska, Founder & former CEO
UGC/influencer positioning was not resonating with enterprise buyers.
Reframed the story around enterprise outcomes, built tighter partner plays.
GTM that sales team could actually execute, faster enterprise traction.
"Clean positioning, tighter partner plays, and a GTM our sales team could run with."
— Kyle Wong, Founder & former CEO
"Creative data" was a hard story to tell. Buyers did not understand the value.
Translated technical capability into buyer outcomes, aligned with platform positioning.
Faster enterprise traction with clearer value proposition.
"Turned 'creative data' into a GTM story buyers act on."
— Craig Coblenz, Co-founde
"Clarified the partner strategy behind a major initiative. Unblocked decisions and accelerated rollout."
"A sharp operator. Calm, direct, outcome-driven. He helped us a lot on GTM as we scaled North America."
“He translated complex platform priorities into a simple, repeatable partner GTM. Deals moved faster, cleaner, bigger."
"Reframed our UGC/influencer story into enterprise outcomes. Clean positioning, tighter partner plays, and a GTM our sales team could run with."
