Alethea
September 27, 2025
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Why 12 minutes?
Attention decays fast. You need to frame β prove β move before fatigue sets in.
selection criteria
- Recording & analysis: capture and coach (Gong/Grain).
- Deck spine: one story, many data inserts (Slides/Keynote, Tella/Loom for async).
- Scheduling: instant next-step booking (Calendly/Cal.com).
- CRM macros: pre-canned objection responses (HubSpot/SFDC).
- Enablement library: searchable clips (Notion/Guru).
The arc (with time codes)
- Hook (0:45): enemy + promised outcome.
- Model (2:15): why now, how it works, what changes.
- Map (6:00): three proofs tied to their metrics.
- Momentum (3:00): handle top 3 objections; book milestone live.
Implementation steps (10 days)
- Day 1β2 β Harvest 10 best call clips (proof moments).
- Day 3β4 β Write talk-track; build objection macros in CRM.
- Day 5β7 β Record three reps; score with a rubric.
- Day 8β10 β Go live; enforce 12-min cap.
Metrics / proof hooks
+25β40% Stage-1βStage-2 Β· β15β25% cycle time Β· 1.5β2Γ close rates mid-market
FAQs
Wonβt this feel rushed?
Not when your proof is crisp. It feels respectful and confident.
