The 12-Minute Demo: Scripts, Tools, and Recording Stack

Why 12 minutes?

Attention decays fast. You need to frame → prove → move before fatigue sets in.

selection criteria

• Recording & analysis: capture and coach (Gong/Grain).
• Deck spine: one story, many data inserts (Slides/Keynote, Tella/Loom for async).
• Scheduling: instant next-step booking (Calendly/Cal.com).
• CRM macros: pre-canned objection responses (HubSpot/SFDC).
• Enablement library: searchable clips (Notion/Guru).

The arc (with time codes)

• Hook (0:45): enemy + promised outcome.
• Model (2:15): why now, how it works, what changes.
• Map (6:00): three proofs tied to their metrics.
• Momentum (3:00): handle top 3 objections; book milestone live.

Implementation steps (10 days)

• Day 1–2 — Harvest 10 best call clips (proof moments).
• Day 3–4 — Write talk-track; build objection macros in CRM.
• Day 5–7 — Record three reps; score with a rubric.
• Day 8–10 — Go live; enforce 12-min cap.

Metrics / proof hooks

+25–40% Stage-1→Stage-2 · −15–25% cycle time · 1.5–2× close rates mid-market

FAQs

Won’t this feel rushed?
Not when your proof is crisp. It feels respectful and confident.